The Art of Boxing

The life of Younes and Yasein is worth to dig into: It is a colorful journey of two 23-year-old twins having a hard childhood and rough time in school. It is a story about rise and fall, rejection and prejudice. Follow two good-hearted brothers on their fight against the rest of the world and watch them transform their frustration and anger into something they really love: boxing.

This work included developing a solid business plan up to the conception of their digital appearance including a full merchandise shop.